Case study: creating regular communication with your clients

Who was it for? DBL, a leading financial planning firm in Cheshire, UK.

What did it involve? Copywriting, creative guidance.

More details...

DBL wanted to communicate with their clients in a prestige manner, showcasing their knowledge via content and design.

Benchmark began several years ago as a regular print and online publication, delivered to DBL's clients around the country.

Today it is an ongoing regular publication, featuring interviews, in-depth financial articles, fiscal analysis and more.

I produce the vast majority of copy in each edition of Benchmark, conducting interviews and turning the results into compelling prose. I also produce the 'finance-heavy' articles, using my knowledge of financial services and the IFA market. In addition I provide creative guidance where there are opportunities for designers to optimised graphical layouts and make the content more compelling to the reader.

You can see the currently available editions of Benchmark online at DBL here.